I my opinion email marketing is the best marketing activity an online entrepreneur can do.
It is a fact that most people will not buy anything at their first visit on your site – 99% will leave without buying. Therefore you need a great opt-in offer to grab their name and email. You have to offer something of value as an articles, a free report etc. When you get their email you can start building relationship with your list.
The best and cheapest way to stay in touch with your customers is email marketing. If you go on offering stuff of value to your subscribers you can build a huge list and longterm relationship with your list.
The first thing you should think of is why the visitors should give you their name and email. You have to offer something in exchange. that could be a free report, download, newsletter, or whatever. Your goal os to get YOUR visitors to subscribe to your list.
To get the visitors contact details the visitors have to enter name and email in a form on your web page.
To collect their name and email you need an autoresponderservice like Aweber. When the visitors type in their contact details and hit the submit button the inormation will go into your list which is connected to the form
and you can now contact them in the future. The visitors are now called subscribers, leads, or opt-ins.
Think of the power if you have a list of 5.000, 10.000 or 50.000 subscribers. A target audience that you know have interest in your product or service.
The list is the key to success in online marketing. By sending valuable information to your subscribers you can establish your credibility as an expert in your field. Or you a special promotion you’re running.
Your list can bring you liffetime value. If you have a list of 10.000 subscribers and you need money. You send them an offer. You know that about 2% will respond. You make 200 sales. That is why it is so important to build relationship with your list. People buy for people they like and trust.
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